Apple making changes to policy to restrict advertisers from seeing installed apps with iOS 9

Apple CEO Tim Cook looks at a new IMac after presentation at Apple headquarters in Cupertino

According to a new report, Apple is making some major changes for the policy included with iOS 9, which is expected to arrive later this year.

Based on information gathered by The Information, Apple will be implementing changes to the iOS policy with the launch of iOS 9 that will effectively prevent advertisers from seeing the apps that are installed on an iOS-based device. Currently, advertisers can access application download data, which is meant for ad targeting purposes, but that will apparently be changing with the next major release of iOS.

With the current rules, applications like Twitter and Facebook have access to the app download data previously mentioned, which means they can see which apps are downloaded on an iPad or iPhone. With that information, the social networking apps can provide “better,” targeted advertisements while you use them.

This is all done by actually misusing an API within iOS called “canopenURL,” but with the launch of iOS 9 that will no longer be the case.

Apple’s focus on security has been in the limelight recently, with Tim Cook, Apple’s CEO, recently remarking that Apple is still focused on making sure that user’s data is private, even to Apple.

[via MacRumors; Business Insider; The Information]