Samsung launches ‘6 > 6’ marketing campaign, pits the Galaxy S6 against iPhone 6

Samsung Galaxy S6 edge vs. iPhone 6 Plus

In the past, Samsung has not been afraid to include Apple products in its marketing attempts, all in an effort to highlight its own device’s triumphs, while trying to show Apple’s shortcomings.

The efficacy of those ads remains a heated topic for some, but apparently the marketing gurus at Samsung have decided that, work or not, they’re going to go ahead and revert back to that strategy anyway. As of today, Samsung has two new ads as part of the company’s new “6 > 6” marketing push, which pits the iPhone 6 against Samsung’s newest flagships, the Galaxy S6 and Galaxy S6 edge.

In the first video, which can be seen just below, Samsung shows off the curved edges of the Galaxy S6 edge’s display. There are a pair of them, and as can be witnessed in the video, they can display colored notifications for certain contacts, letting the owner know when that specific person is calling just by highlighting the edge with that contact’s determined shade. The voiceover in the ad narrates: “Oooh, check out the edge of the Galaxy S6 Edge. It displays colors when your top five contacts call. The edge of the iPhone 6 displays nothing. But it has a vibrate function.”

The second video is a double-whammy, showing off the Galaxy S6 edge’s ability to charge wirelessly, just by placing it on a mat. And then, later in the video, Samsung brings up the cameras, noting that the front-facing camera on the Galaxy S6 (and Galaxy S6 edge) feature a camera with a 120-degree wide-angle field of view. As a result, Samsung notes that “nana” doesn’t get cut off in the image taken by their smartphone’s camera.

Samsung promotes the “6 > 6” marketing and then adds at the end of each ad, “Not all smartphones are created equal.”

As mentioned earlier, Samsung isn’t shy about attempting to mock or criticize Apple any chance it can get. They’ve even taken to making fun of Apple’s Genius Apple Store employees, or mocking Apple’s recent launch of the iPhone 6 Plus.

What do you think of the ads?