However, the CEO was more than willing to drop some hints, and was confident when he said that sales had “exceeded expectations” so far. More to that point, he also noted that sales for the Watch actually went up in June, rather than slumped, and were higher in that month than even in April or May. Now, according to a new report from Strategy Analytics, the Apple Watch’s dominance in the second quarter of 2015 has been outlined in new estimations.
According to the report, the Apple Watch took a dominant 75.5% of the total global smartwatch market in the second quarter of 2015. As noted in the image above, the Apple Watch’s launch decimated Samsung’s own smartphone prowess, collapsing the company’s previous 73.6% marketshare down to a meager 7.5%. On the flip-side, though, the global market expanded a great deal by the entrance of the Apple Watch, seeing a 457.3% year-over-year growth from Q2 2014 to Q2 2015.
Strategy Analytics estimates that Apple shipments of the Watch to vendors was upwards of 4 million units, which marks a stark decline for shipments from Samsung, which saw its shipments to vendors drop from 0.7 million in the second quarter of 2014, down to 0.4 million in Q2 2015. However, the “Others” category actually saw a noteworthy rise, up from 0.3 million in the second quarter of last year, up to 0.9 million in the second quarter of this year.
Even if Apple isn’t outlining sales numbers or shipments of the Watch, it would appear that the wearable is having a strong debut, going as far to define the entire market in which it inhabits.
Did you pick up an Apple Watch?