Apple plans to unveil new Apple TV in September with touch-based remote, App Store and more


Rumors of a new Apple TV were fervent before the company’s event earlier this year, but while WWDC didn’t see the unveiling of a new set-top box, the current model at least got a price drop.

Now, more than a month later, the Apple TV rumors are back, and this time swirling out of the Rumor Mill from unnamed sources “familiar with Apple’s plans.” The report was published recently by BuzzFeed, and states that the September event, typically focused on the new iPhone lineup, will also reserve a bit of time on stage to promote the brand new Apple TV.

The report also indicates that several previous rumors regarding the new box were right-on, including that the device will ship with a new touch-based remote, feature an A8 processor under the hood, more onboard storage, a new operating system that will support an App Store, APIs for developers and more. Essentially, the new Apple TV will be a huge departure from the current iteration, as Apple tries to take full advantage of the device. The report also states that the new box will be slimmer than the current model, too.

However, what won’t be at this September’s event is the streaming-based TV service that’s been rumored quite a bit recently as well. The report indicates that a late-2015 launch is possible, but that Apple unveiling the service in 2016 is much more likely.

For fans of the Apple TV, or folks that are just waiting for something better than what currently exists, this September might be something to keep an eye on.

[via BuzzFeed]