According to sources of 9to5Mac, the next generation Apple TV will be priced below $200 and will go up for sale sometime in October. The final price of the set top box has still not been finalised by Apple though, with the starting price point going to be either $149 or $199.
Irrespective of what price point Apple ultimately choses from either of the two, it will still make the fourth generation Apple TV costlier than its predecessors and even its direct competitors like Roku.
In terms of appearance, the upcoming Apple TV will look largely like its predecessor, but will be slightly wider and thicker likely to facilitate better thermal management for the significantly powerful internals that it will come with.
Due to the increased price point of the new Apple TV, Apple will also be keeping the third generation Apple TV around for sale, which currently retails for $69. The device will also get a software update that will bring TV streaming services to it, though it will not get other features that will be seen in its upcoming sibling including Siri and a dedicated App Store. The TV streaming service, however, is not expected to be launched by Apple before next year.
Apple will be unveiling the fourth generation Apple TV along with the iPhone 6s and iPhone 6s Plus at its event scheduled for September 9. The upcoming version of Apple TV will sport more powerful internals, support Siri, be capable of playing back 4K content, a new remote control, and more.