Apple reportedly in talks to produce original video programming

Apple CEO Tim Cook looks at a new IMac after presentation at Apple headquarters in Cupertino

Right now, Apple is much more than a company that makes computers and mobile devices, especially considering all the rumors. And now the Rumor Mill is back with another industry that the Cupertino-based company might be exploring.

According to a report published by Variety, Apple is currently in talks with some executives in Hollywood to start producing its own original video programming. That would mean Apple would be entering the neck-of-the-woods of Amazon, Netflix, and Hulu.

However, there’s a bit of a catch right out of the gate: There’s no word on how serious Apple is at this point when it comes to this particular venture. The report indicates that, “depending on whom is asked,” Apple is at least eyeing the possibility of developing long-form content that would compete directly with Netflix. The report also states that Apple could be looking to start operations as early as the beginning of 2016:

The scale of Apple’s ambitions vary depending on whom is asked, but one high-level executive who talked with the company said the goal is to create development and production divisions that would churn out long-form content to stream in a bid to compete with Netflix. Apple is hoping to put a headhunting firm on those hires in the coming months, according to source, with the goal of being in operation next year. Unknown is whether the focus is on TV series, movies–or both.

For those fans of Top Gear out there, Apple is said to have put in an “unprecedented bid” to pick up the stars of the show, Jeremy Clarkson, James May, and Richard Hammond. Unfortunately, Amazon won that particular bidding war. While that’s bad news for Apple in picking up those stars, it does indicate that Apple is at least toying with that original production idea.

What do you think? Should Apple take on Netflix and Amazon with its own original content?

[via Variety]