At the end of October, it was revealed that Apple had rejected the opportunity to stock the upcoming album from Adele, entitled “25,” in its physical retail stores.
Perhaps in an unrelated move, it has been confirmed by the New York Times, citing information gathered from unnamed sources, that Adele has opted to keep her upcoming album off Apple Music, and other music streaming services. According to the report, Adele was directly involved in the decision to keep her upcoming release away from streaming music services, including Spotify and others.
The album is Adele’s first in five years, and it’s one of the most highly-anticipated releases of the year. The first single released from the album, “Hello,” saw a massive surge of views for its music video, and the album’s release on Friday, November 20 is expected to be huge.
Adele’s decision to skip streaming services isn’t new. Many artists have opted out of the services for a variety of reasons, but Taylor Swift’s notoriety with a similar situation earlier this year caught many people’s attention. It began with Apple opting out of paying artists during a user’s three-month trial period, a scathing open letter from Swift to the Cupertino-based company’s decision, and then, ultimately, Apple backtracking and deciding to pay artists during the trial period after all.
At the same time, Swift, who has kept her music from the likes of Spotify and other services, decided to allow Apple Music to be the sole streaming source for her own album, “1989,” as well as most of her back catalog of albums as well. It’s worth noting that Swift’s “1989” still sold upwards of 1.2 million copies, despite not being available through the majority of streaming services.
Of course, Adele may not be allowing her album to be available for streaming through Apple Music, but fans can still buy the album through iTunes when it goes on sale.
What do you think of Adele’s decision?[via The New York Times]