Apple has confirmed to TechCrunch that it acquired Faceshift, a Zurich based startup that works on motion capturing technology that allows animated characters to capture the facial expression of a person in real time.
Faceshift’s technology has been used in the popular Star Wars movie franchise. The startup had also teamed up with Intel and Pepsi for various marketing campaigns that made extensive use of its motion capture technology.
Apple had apparently acquired Faceshift earlier this year, but remained mum about the acquisition ever since. However, a spokesperson from the company did finally confirm the news about acquisition to TechCrunch today.
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
Many employees of Faceshift are now working out of Apple’s offices in Europe.
It is unclear why Apple acquired Faceshift and how it plans on using its technology for its apps and services. My bet is that Apple will use Faceshift’s technology in future versions of iPhone to offer some kind of new camera modes while clicking pictures or eventually use it down the line on the Apple TV to offer new games and apps that will feature a completely new way of interacting with them.
Apple keeps acquiring small startups from time to time, and most of the technology it acquires ends up being used on its products and services eventually.
[Via TechCrunch]Like this post? Share it!
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