In the United States, it’s the eve of Thanksgiving and Apple has chosen this time to launch a holiday-themed at entitled “Someday at Christmas.”
The ad is one of the company’s long ones, running over a minute, and shows Stevie Wonder working with a MacBook Pro, GarageBand and a piano as he puts together his holiday classic, “Someday at Christmas,” which was released back in 1967. The song is ultimately performed with singer Andra Daye. It’s a nice ad, not overly hyping up Apple products, even if the Apple Watch makes an appearance as well.
“From our family to yours, Andra Day and Stevie Wonder perform his 1967 holiday classic, ‘Someday At Christmas’.”
The ad also shows Wonder using VoiceOver, an accessibility feature baked into OS X, which he uses to help him mix a song through audio editing software. At the end of the ad, Apple adds a “Love, Apple” graphic, before fading to black.
You can check out the ad below.
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