Walgreens becomes the first retailer to add support for loyalty rewards program in Apple Pay

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Walgreens today announced that it is adding support for its Balance Rewards loyalty program to Apple Pay. This means that Walgreens Balance Rewards card holders can add the card to Apple Pay and then earn and redeem their points without ever having to use the physical card again.

The process of adding the card to Apple Pay also remains exactly the same as a normal credit or debit card. Similarly, when you want to redeem your reward points, simply hold your iPhone or Apple Watch against the NFC reader and confirm the transaction via Touch ID.

“We’re excited to be the first to provide our customers with increased ease of access to their Balance Rewards account and information when using Apple Pay,” said Sona Chawla, president of digital and chief marketing officer for Walgreens. “This offering supports our commitment to removing friction and enabling a simple and convenient customer experience.”

This move also makes Walgreens the first retailer to support a loyalty rewards program in Apple Pay.

Apple had added support for reward points and cards to Apple Pay with the iOS 9 update along with support for other major banks and card issuers in the U.S.

[Via MacRumors]