The holiday season isn’t all about hardware, because new device owners typically need to get a ton of apps on their phones, too. For Apple, that meant a record breaking holiday.
Apple has officially announced that this holiday season was a good one for the App Store, saying that it was the “biggest ever” for the digital storefront, as customers bought $1.1 billion in apps and in-app purchases over a two-week period, which ended on January 3, 2015. On top of that, both Christmas Day and New Year’s Day saw Apple set single-day records, with customers spending $144 million on the first day of 2016.
Apple’s Phil Schiller had nice things to say about the App Store and its place in the industry, saying that sales for the store topped $20 billion in 2015:
“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016.”
At this point, Apple says it has paid out over $40 billion to developers around the globe, ever since the App Store launched back in 2008.
One other thing to note from Apple’s announcement, is job creation. According to Apple’s numbers, the Cupertino-based company has created 1.9 million jobs just in the United States, and that 1.4 million of those jobs are related to non-IT careers and attributable to app development.
Do you think the future of the App Store (and developers) is still just as bright moving into 2016?
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