Apple Music reportedly hits 10 million subscribers


Apple Music logo

Apple Music has crossed the 10 million subscribers mark according to Financial Times. It took Apple just 6 months to cross the milestone that took Spotify, Apple’s biggest rival more than six years.

It may be a little unfair to compare Spotify achievement with Apple’s, as the Cupertino-based company has the benefit of the network effect.

It makes Apple the world’s second largest music streaming service after Spotify. Spotify had announced in June of 2015 that it had over 20 million paying subscribers out of a total of more than 75 million listeners. The Swedish company told Business Insider that the second half of 2015 was its best period of growth ever, but did not reveal the numbers. To give you some perspective, Spotify is the third top-grossing app in the U.S. App Store this weekend.

Apple launched Apple Music in more than 100 countries on June 30th along with the release of iOS 8.4. Apple also launched the beta version of the Android app for Apple Music in November.

Back in October of 2015, Tim Cook had revealed Apple Music had 6.5 million subscribers.

According to rumors, Apple may add support for Apple may add support for high-definition audio streaming format to Apple Music audio streaming format to Apple Music. It is speculated that it is one of the reasons why Apple may ditch the 3.5mm headphone jack in iPhone 7 and iPhone 7 Plus, and opt for an all-in-one Lightning port.

I recently cancelled my Apple Music subscription, I prefer Spotify. What about you?

[via Financial Times]

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