2016 will be a busy year for Apple, as it typically is, but it’s also a big year for the iPhone, too, with all eyes on what’s believed to be a big refresh in the iPhone 7.
Which is perhaps why it isn’t too surprising to hear that Apple will scale back the production of the iPhone 6s and iPhone 6s Plus beginning in the first quarter of 2016. The information comes to light from a report published by Nikkei, stating that “lackluster sales” have caused the iPhone 6s and 6s Plus to “pile up” at retailers all over the globe, forcing Apple to cut back on overall production of the handsets.
“But inventories of the two models launched last September have piled up at retailers in markets ranging from China and Japan to Europe and the U.S. amid lackluster sales. Customers saw little improvement in performance over the previous generation, while dollar appreciation led to sharp price hikes in emerging markets.”
The report indicates that Apple, leading into 2016, had told its manufacturers to keep up production of the iPhone 6s and 6s Plus like it had with the iPhone 6 and 6 Plus one year ago, but that the declining sales have caused the Cupertino-based company to alter its plans, and cut back on production in the first few months of 2016.
On a positive note, though, the change in production might only be a limited-time event, with the report indicating that it could ramp back up to standard by the end of March, 2016, so that built-up stock can get sold through.