Apple’s ad-supported iTunes Radio will be going behind Apple Music paywall on January 29

iTunes-RadioIt has been recently announced that Apple’s ad-supported radio will no longer be free of charge starting January 29, 2016, which is only about two weeks away.

The Cupertino-based company will be adding iTunes Radio into Apple Music as a feature addition and will make it a subscription-only feature. The Pandora-style Internet radio service launched back in 2013 and will be charging listeners for the first time.Apparently the reason behind this is so that the company could focus on Beats 1 and promote it as “the premier free broadcast” for Apple. Apple sent out an email today to subscribers and listeners notifying them about this major change. Listeners will still be able to use Apple Music radio, but only as an Apple Music member and not a free listener. According to Buzzfeed,

We are making Beats 1 the premier free broadcast from Apple and phasing out the ad-supported stations at the end of January. Additionally, with an Apple Music membership, listeners can access dozens of radio stations curated by our team of music experts, covering a range of genres, commercial-free with unlimited skips. The free three-month trial of Apple Music includes radio.

Like Spotify and Pandora, listeners didn’t have much control over the Internet radio service. Users were able to create their own stations based on artists they liked and songs they enjoyed but couldn’t choose what songs they wanted to listen to at that instant. They were also given a limit on how many times they were allowed to skip a song within the hour and only iTunes Match subscribers were able to listen ad-free.

Now, since the service will be an addition to Apple Music, subscribers will get unlimited skips and be able to listen to their favorite playlists ad-free. If you are not interested in paying every month to listen to music, you always have Beats 1 Radio as an alternative but keep in mind that music will be curated by a live DJ and the station will feature special guests and interviews.

[Via Buzzfeed]

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