Apple has an active installed base of 1 billion devices including the iPhone, iPad, iPod Touch, Apple Watch, Apple TV and the Mac.
Apple’s recently released Q1 2016 earnings call reported “record” results of $75.9 billion in revenue and $18.4 billion in profit – the largest amount that any company has made in one quarter. Alongside the regular data, the Cupertino California-based company released figures relating to the number of active devices that it has on its iOS ecosystem. This figure revealed that Apple has an active installed base of 1 billion devices including the iPhone, iPad, iPod Touch, Apple Watch, Apple TV and the Mac. This data, according to Apple has been gathered by tracking devices that have been engaged with one of its services over the last three-month period.
Tim Cook had the following to say regarding the growth of the company’s active installed user-base:
The growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices.
In comparison, just last year, Apple had announced that it had at the time sold its 1 billionth iOS device. Moving from having sold 1 billion devices to having an active 1 billion user base is quite an achievement for the company. For his part, Apple CFO Luca Maestri went on further to explain that he feels that APple’s services business isn’t valued correctly largely due to the company now having 1 billion active devices that have immediate access to things such as the App Store and iTunes. With this number growing larger as time goes on, it’s likely that those within Apple’s ecosystem are likely to spend more money with Apple, therefore giving the company larger room to drive more revenue.Like this post? Share it!