Apple executives like Tim Cook, Angela Ahrendts, Jony Ive are fairly well known among the media and since their work directly affects Apple’s consumers, they are always in the spotlight. However, there is another Apple executive who we have never heard of, but plays an important role in all Apple products. His name is Johny Srouji, and he is the senior vice president for hardware at the company.
Basically, Srouji is the man responsible for all the powerful A-series chipsets that are found inside different iOS devices. For the first time, Srouji has been profiled by Bloomberg, which reveals some really interesting tidbits about Apple products.
First is the iPad Pro, which Apple had initially planned to release in spring 2015 with an A8X chipset that is also found inside the iPad Air 2. However, since certain hardware and software components were not ready, Apple had to pushback the launch of the tablet to fall. This meant that the iPad Pro would be launched alongside the iPhone 6s, which would come with a more powerful A9 chipset. This meant that the iPad Pro would not really live up to its ‘Pro’ name. Ultimately, it was Srouji who managed to get the engineers at Apple to get the A9X chipset out of the door half a year ahead of schedule.
Even more interestingly, the article cites a former Apple engineer who says that the original iPhone was limited in terms of what it could do because it sourced components from different vendors, including some from Samsung that were used in DVD players.
In the end, Steve Jobs concluded that the only way Apple could differentiate and deliver something unique was by creating its own chipsets.
If the chipsets used by Apple in its iOS devices fascinate you, definitely make sure to head over to Bloomberg and read the full interview of Johny Sourji.
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