Fitbit today announced its most fashionable looking wearable yet: the Fitbit Alta. Unlike its previous offerings, Fitbit is focusing on fashion and style first with the Alta. The wearable features a leather design with a monochrome OLED display in the middle.
The leather band of the Alta can be easily replaced, with Fitbit also selling different bands for it. The activity tracker itself is made of stainless steel, with Fitbit also working on a gold variant. As for its tracking capabilities, you get the usual features like sleep tracking, activity tracking, reminders to move after a certain amount of time, mirror your smartphone’s call, text and calendar notifications, and more.
The Alta also features SmartTrack that can automatically detect your activities like running and walking and sync them to the Fitbit app on your smartphone.
Since the Alta lacks GPS capabilities and a heart rate sensor, it can last for up to 5 days on a single charge. Fitbit aims to ship the Alta in March for $130. This is the same price as the Charge, which the Alta is effectively replacing. Additional bands for the Alta will be sold separately for $30, $60 and $100 respectively.
This is Fitbit’s second product announcement in as many months. The company had unveiled the Blaze, a $200 smartwatch-wearable, at CES 2016 in January, though the product is yet to ship to consumers.
The problem with the Alta, just like the Blaze, is that it does not offer anything new. While the fashion focused Alta might work with consumers, Fitbit needs to greatly step up its game if it wants to compete with the Apple Watch.