Recently, Samsung announced a pair of new flagships, the Galaxy S7 and Galaxy S7 edge, that saw plenty of attention as the latest smartphone competitor to Apple’s iPhone 6s and iPhone 6s Plus.
Now, the tests are starting to trickle in. First up, a look at the display on the Galaxy S7 from Display Mate, which says that the newest smartphone from Samsung improves in every area that could be improved upon from the Galaxy S6, and even manages to earn the publication’s “Best Smartphone Display” award for all of its improvements.
The improvements start with the brightness, which Display Mate says is 24 percent better than the brightness found in the Galaxy S6’s display. On top of that, the Galaxy S7’s display has better visibility within bright environments, and even manages to consume power better than its predecessor. And comparing Samsung’s newest flagship to the Galaxy Note 5 of last year, Display Mate found that it matches, or exceeds, the bigger handset in color accuracy, contrast rating, and other categories.
Display Mate, for its part, is not shy about stating that OLED has become the “premium mobile smartphone display technology,” noting that while LCD is still better when it comes to display white backgrounds, OLED is better in mixed usage cases.
“OLEDs have now evolved and emerged as the premium mobile smartphone display technology. There is no better confirmation of this than a series of recent well founded rumors from a number of prominent publications that Apple will be switching the iPhone to OLED displays in 2018, or possibly 2017 for premium models.
OLED displays provide a number of significant advantages over LCDs including: being much thinner, much lighter, with a much smaller bezel providing a near rimless design, plus a very fast response time, better viewing angles, and an always-on display mode. Many of the OLED performance advantages result from the fact that every single sub-pixel in an OLED display is individually directly powered, which results in better color accuracy, image contrast accuracy, and screen uniformity.”
The results here are certainly interesting, not just because Samsung has made another smartphone with a great display, but because the rumors of Apple using OLED for future iPhones have recently spiked. With the technology obviously much improved over the years, and with results like the one that Display Mate has reached in their own testing, it stands to reason that Apple isn’t ignoring all of this.
Do you think Apple should shift to OLED displays?
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