It has long been rumored that Apple will be producing original content in-house for iTunes, just like Netflix. Now, the company has made its plans on this matter official, as it today announced that it is working with Will.i.am and TV executives Ben Silverman and Howard T. Owens on a new TV series to highlight the app economy.
Apple’s announcement was short on other details, including the release timeframe and other production details. The idea of the show came from Silverman, who previously worked with Eddy Cue almost a decade ago.
“One of the things with the app store that was always great about it was the great ideas that people had to build things and create things,” Eddy Cue, Apple’s senior vice president of Internet software and services, said in an interview.
Eddy Cue, however, said in the interview that this series from Apple is not intended to bolster its original video production plans. Instead, Cue emphasised that the company will focus on doing projects similar to the one it is doing currently.
Thus, it sounds like Apple’s first foray into video production for the TV is more like an advertisement towards the App Store and the economy surrounding it, rather than producing content for the average joe.
Since Apple did not provide any other details, it remains unclear when exactly the company plans on releasing this show for the masses and where one will be able to watch it.
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