When Steve Jobs and Steve Wozniak teamed up to build Apple, they had no intention of selling fashion watches. “This isn’t the company that Apple was originally, or the company that really changed the world a lot,” Woz said in a recent Reddit AMA when asked about Apple Watch.
Woz owns an Apple Watch, and he’s often pictured wearing one. In a recent appearance on Conan, he was wearing a stainless steel model with a Milanese Loop. But Woz still isn’t sure about Apple becoming a watchmaker.
“I worry a little bit about – I mean I love my Apple Watch, but – it’s taken us into a jewelry market where you’re going to buy a watch between $500 or $1100 based on how important you think you are as a person,” he wrote.
“The only difference is the band in all those watches. Twenty watches from $500 to $1100. The band’s the only difference? Well this isn’t the company that Apple was originally, or the company that really changed the world a lot.”
Woz did admit, however, that Apple has to “follow” to remain competitive and to create products that fans will love. “You’ve got to follow the paths of there the markets are.”
Of course, it’s still unclear exactly how successful this particular move has been for Apple. The Cupertino company won’t reveal exactly how many Watches it has sold, so we only have unofficial sales figures to work with.
According to the latest from Canalys, around 7 million Apple Watches were sold between last November and when it made its debut six months earlier. That’s an impressive figure for a first-generation product — particularly one that many still don’t seem certain about.
Whatever Woz thinks about the Apple Watch, and how Apple has changed as a company, he has no complaints about Tim Cook, who took over from Jobs in October 2011.
“I’m very approving of Tim Cook, because every time we have a new iOS update, I’m very happy that it’s doing things that really affect people,” Woz said. “Like transferring calls from my phone to my computer, etc. I really love even the Airplay, and all that.”