Given enough time, it looks like everything is eventual. Even when two companies were at odds only a few months ago.
Early today, T-Mobile’s CEO, John Legere, had a bit of a “tweet storm,” where he reiterated that T-Mobile’s BingeOn feature (which allows subscribers to stream video from participating partners without impacting their monthly high-speed data allowance) has been a big hit with customers, among other things. He also confirmed that new partners were being added today, including one very high-profile new addition.
The new partners include Baeble Music, FilmOn.TV, Google Play Movies, KlowdTV, Red Bull TV, ESNE, Fox Business, and Discovery GO.
T-Mobile has also confirmed that YouTube is now an official BingeOn partner as well. That’s big news, not just for T-Mobile, especially considering the video service was critical of BingeOn back in December of this year. While T-Mobile said it was “optimizing” YouTube’s video content, even before the service was a partner for BingeOn, it only did so after YouTube came forward and claimed T-Mobile was downgrading the video service’s streams for its subscribers.
Apparently Legere sat down with folks at YouTube, and after having discussions changed the way the program works, so YouTube agreed to come on as a partner. One of those changes includes video providers being able to opt-out of BingeOn optimizations. Up until now, if a customer had BingeOn activated, any video they streamed would be optimized to 480p — exactly what YouTube was complaining about several months ago. Now, though, those providers can exclude their content from those optimizations altogether. T-Mobile will add those services to a dedicated website, so customers can see which video providers have opted out of the optimizations.
Another big change is letting providers optimize their own content for the program, instead of letting T-Mobile do it. YouTube will be the first provider to make this happen.
Are you happy to see YouTube added as a BingeOn partner?
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