Apple is constantly working on something, even a myriad of improvements to already-existing products, but sometimes that apparently means secret teams are involved.
We know there are secret teams for other potential, oft-rumored products, like the Apple Car and even a team put together to develop virtual reality (VR) products. Now, according to a report published recently from Bloomberg, that also includes a secret team that is working on a variety of different App Store changes — including paid search results.
That latter bit comes in the form of letting developers and publishers pay some amount of money to Apple to have their apps “more prominently displayed:”
“Among the ideas being pursued, Apple is considering paid search, a Google-like model in which companies would pay to have their app shown at the top of search results based on what a customer is seeking. For instance, a game developer could pay to have its program shown when somebody looks for “football game,” “word puzzle” or “blackjack.””
The report indicates that right now, Todd Terisi, the former leader of iAd, is working with a team of about 100 people to put these App Store changes into effect. Another element the team is working on includes “improve the way” customers search for apps within the different app stores. The report also adds that the team is relatively new, and the changes that they are working on might not manifest anytime soon.
Back in December, Apple shook things up with its executives and put Phil Schiller in charge of overseeing all of the App Stores, so it will be interesting to see what other changes and new additions are brought to the table.