Despite the fact that streaming music has been around for awhile, apparently Apple had to get into the game to raise awareness. And help Spotify out, too.
Reuters spoke with one of Spotify’s Vice Presidents, and one of the company’s first employees, Jonathan Forster, to discuss where the streaming service stands now ever since Apple launched its own streaming service, Apple Music, last year. And, according to Forster, it’s bene going pretty well, as he says that Spotify has actually been growing at a faster pace ever since Apple’s competition landed on the market.
“It’s great that Apple is in the game. They are definitely raising the profile of streaming. It is hard to build an industry on your own,” Jonathan Forster, a vice president and one of its first employees, told Reuters in an interview.
“Since Apple Music started we’ve been growing quicker and adding more users than before.”
Last June, Spotify announced that it had about 20 million paid subscribers. However, the streaming service more recently announced that it had jumped up to 30 million subscribers. At the same time, almost a year ago, Spotify had almost 75 million active users. Now, though, Spotify has nearly 100 million.
For its part, to help give its subscribes and free listeners even more content, Spotify recently announced 12 original pieces of video content that will launch before the end of 2016. That content will include artist profiles, pieces on pop culture and music in general, and more.
Apple Music, which launched last year, already has 13 million paid subscribers — and doesn’t offer a free tier, like Spotify does.