Apple Rolling Out App Store Changes: New Subscription Revenue Split, Ads, and More

Games App Store editorial curation

Next week, beginning on Monday, June 13, Apple’s Worldwide Developers Conference kicks off. Before that happens, though, Apple’s buys rolling out changes to its App Store.

Apple has begun rolling out several different changes to the App Store, all of which will have some sort of impact on the users accessing the digital storefront. The changes should help developers, which put together iOS, tvOS, watchOS, and OS X apps, be prepared for any additional things Apple announces at WWDC 2016 next week.

First up is the review time for applications landing on the app stores. Apple’s review teams are now completing about half of all the app reviews within a day. What’s more, 90 percent are now reviewed and ready to go (or denied) in just two days’ time. Previously that average was up to almost as high as 10 days, so seeing it reduced that much is a nice change of pace.

Apple is opening up subscriptions within apps in a big way. Up until now, subscriptions were only available in cloud services, streaming media, dating, and news apps. However, beginning today, those subscription options are available as an option for any app. Apple is also changing its royalties split. The company will still seek the traditional 70/30 split for the first year, but after that it will change to a 85/15 split.

Discovery is getting better as well. The App Store will now see a more robust refresh rate for apps, so that more apps can be showcased throughout the week. Up until now, that refresh rate was every Thursday. On top of that, Apple will roll out changes that will filter out apps someone already has installed on their device, so you don’t see a lot of apps you already have. Sharing will get better with 3D Touch options, too.

Finally, we’ll start seeing ads in the search results in the App Store. That means we’ll see advertisements for apps as we search the store, much like we see in search engines now.

App Store Search Ads

Developers, and others interested, can head through this link to read up on the full list of Apple’s changes.

[via Apple]