Apple today announced its quarterly earnings for Q3 2016, which was marred by a year-over-year decline in both revenue and iPhone sales. One positive note in an otherwise stagnant quarter was the company’s iPad revenue, which increased slightly for the first time in 10 quarters.
Apple’s iPad tablet lineup earned the company $4.9 million in Q3 2016, up from $4.5 billion in the same quarter last year. Much of this increase can be attributed to sales of the 9.7-inch and 12.9-inch iPad Pro, both of which have a higher price tag than previous iPad models. Even though iPad revenue grew in the quarter, overall iPad sales declined 9 percent, falling approximately 1 million from 11 million units in Q3 2015 to 9.95 million in the just-ended third quarter of 2016.
Apple debuted the 12.9-inch iPad Pro last year and followed that high-profile launch with the 9.7-inch iPad Pro this year. Apple’s 12.9-inch iPad Pro starts at $799 for the 32GB model, while the 9.7-inch iPad Pro starts at $599 for the 32GB option.