Google Pokes fun at 16GB iPhones with New Google Photos Ad

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Apple hasn’t been shy when it comes to releasing iPhones with 16GB of built-in storage, even up to its latest flagship devices.

Unfortunately, digital content has improved over the years, and for many iPhone owners out there, picking up a 16GB iPhone also means running out of space relatively quickly. Apps, photos, and videos can all accumulate pretty quickly, which can leave many owners stranded, forced to delete content to make room for whatever new things they want to use in the future.

Google wants to go ahead and poke a bit of fun at that idea, with 16GB of built-in storage being the focus of the company’s latest advertisement for its cloud-storage platform, Google Photos. In the video ad you can clearly see a “Storage Full” message represented in an iOS style.

Google is promoting a “Free Up Space” feature that’s available in Google Photos, added to the platform last year. With it, Google Photos will automatically back up photos on an iPhone, so users can safely delete the photos from their on-board storage, knowing they’re secured in the cloud.

It’s worth noting that Apple’s Photos does this same thing, deleting photos from the device when they’re safely backed up to iCloud — but Google offers an unlimited amount of free storage for Google Photos with images captured with cameras up to 16MP and videos up to 1080p HD.

You can check out the ad below.

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