Apple’s Latest Ad Promotes Expressive Messaging and Balloons


Apple has published another video advertisement, this time showcasing the expressive messaging available in iOS 10 and the iPhone 7. And balloons.

Apple launched its latest ad, appropriately entitled “Balloons,” for the iPhone 7 today. It’s message is all about the expressive messaging that’s available in iOS 10 and Appel’s latest flagship smartphones. It starts off with a single balloon, but as the ad progresses there are a ton of new balloons added to the mix.

Ultimately, the ad ends with an iPhone 7 users picking up their phone, seeing an iMessage saying happy birthday, and then the balloons show up in the message as well.

You can watch it below.