Trademarks are an essential part of business, especially for companies that launch products like Apple. Which is why they can, potentially, give at least a hint of what might be coming down the pipe.
As first reported by AppleInsider, trademark attorney Brian Conroy, who is based out of Ireland, has revealed a series of Apple trademark filings the company has recently applied for globally. Many of which that have been filed already point to products the company has available to buy, including the Apple Pencil and many others. However, several of the trademark filings don’t appear to hint at anything that’s currently available, which has spiked expectations they could be related to upcoming, unannounced products.
Filings include “AirPod Case,” which could very well hint at a case, perhaps even a charging case, for Apple’s expected fully wireless earphones, known right now as AirPods. Another pair of filings for “Touch Bar” and “Control Strip” could point at a future MacBook Pro with an OLED touch bar, which is one of the more oft-rumored expected upgrades for the computer later this year. However, it’s not believed that Apple will unveil the new product at this year’s September event.
“Iris Engine” and “Iris Image Engine” could hint at a few different things. While it’s expected Apple is working on iris scanning as a major security feature for a future iPhone, perhaps as early as the 2017 iPhone, it’s not expected to arrive in the iPhone 7. So if that is not the case with this particular trademark filing, both could hint at features Apple is developing for the cameras, or perhaps even just the dual-camera setup in the iPhone 7 Plus.
“Home Hub” is a trademark filing that could point to a standalone HomeKit product. It has been rumored that Apple is working on a competing product to Amazon’s Alexa and Google’s own Home product, which would allow owners to control a variety o their smart-connected devices in their home, as well as do a variety of other tasks, including speaking to Siri.
It’s worth noting that just because Apple has filed these trademarks, and that many of them could very well hint at future products, it doesn’t necessarily guarantee that Apple will be unveiling any of them on Wednesday, September 7. Still, if these are indeed the real deal it looks like Apple could have quite a bit to look forward to.