Snapchat today announced its first hardware product: the Spectacles. Priced at $130, the sunglasses from Snapchat are capable of recording 10-second video at a stretch. This video will then be synced wirelessly to your paired smartphone.
Tapping a button located near the hinge of the sunglasses will lead it to record a 10-second clip. The sunglasses will be available in black, teal, or coral colors in one universal size. The camera on Spectacles features an 115-degree wide angle lens that is similar to a human’s eye.
Snapchat, which has now been renamed to Snap Inc., has been working on Spectacles for years. Evan Spiegel describes holding a phone to film a certain moment is “like a wall in front of your face.”
He remembers testing a prototype in early 2015 while hiking with his fiancée, supermodel Miranda Kerr. “It was our first vacation, and we went to Big Sur for a day or two. We were walking through the woods, stepping over logs, looking up at the beautiful trees. And when I got the footage back and watched it, I could see my own memory, through my own eyes—it was unbelievable. It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again.”
Spiegel still considers Spectacles to be a toy that will be worn for kicks and fun at concerts and other events. No wonder Spectacles will have limited availability.