Apple is Listed as an Exhibitor at 2017 Mobile World Congress


Apple has not had a presence at major expos across the globe for quite some time, but if a new listing is any indicator, that could be changing next year.

Information provided to MacRumors by Babel PR indicates that Apple will have some kind of presence at Mobile World Congress next year. Specifically, the listing shows Apple will be present, in some fashion or another, at the App Planet stand, which will be in Hall 8.1. There will also be two separate spaces in the upper level, which are said to be meeting rooms, so it’s possible those areas won’t be consumer- or attendee-facing exhibits.

As for App Planet, it is described as “a unique area focusing on the latest technology from the fast-moving apps industry.” What that means for Apple, specifically, remains unknown. However, the company could be moving to supply more visibility to its App Stores, or it could have something to do with the upcoming Planet of the Apps.

Apple left the expo rotation way back in 2009, when it had its final event at Macworld. Apple’s name has been said at other events, of course, especially with third-party accessory makers, but Apple itself hasn’t felt the need to show up at the events. Apple hosts its own events throughout the year, dealing with software and hardware announcements, which rake in attention all on their own.

[via MacRumors]