Documentary About Iconic 808 Drum Machine to be Apple Music Exclusive


Exclusives are a hook for Apple’s music streaming platform, and while that’s traditionally focused on new album releases, it also includes video, too.

CNET reports that a documentary entitled 808, which first premiered back at the SXSW Film Festival last year, will be making its debut for a much wider audience on December 9, 2016, through Apple Music. The documentary focuses on the iconic TR-808 drum machine, and how it has impacted the development of music since its conception.

The documentary is narrated by DJ Zane Lowe, who hosts the Beats 1 radio show, and there are interviews from artists like Pharrell, David Guetta, Questlove, and many others. To welcome the documentary, there’s a new trailer promoting the movie, which you can watch below.

For fans of music, the documentary is certainly worth checking out.

[via CNET]