Apple Goes (RED) for World AIDS Day; Unveils Four New (RED) Products and Limited Edition Content in 20 Games

The Apple logo is illuminated in red at the Apple Store on 5th Avenue to mark World AIDS Day, in the Manhattan borough of New York

To celebrate World AIDS Day, Apple will be turning its logo red across all its retail stores. Additionally, to raise awareness about AIDS and to fight the disease, Apple will be offering a number of (RED) branded products and donate their sum to fighting the cause.

Apple has also teamed up with developers on the iOS App Store for its (RED) initiative. These 20 participating games will offer exclusive content for a short period of time, with proceeds from their in-app purchases going to the Global Fund. The 20 games include Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt, War Dragons and YAHTZEE With Buddies.

“The gift of life is the most important gift that anyone can give,” said Tim Cook, Apple’s CEO. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”

Apple has also added four new products to its (PRODUCT)RED lineup. This includes an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones, and the Pill+ portable speakers. All the four products along with existing RED products are available for purchase through Apple’s online and retail stores.

iPhone 7 RED Case

Additionally, Apple will also be donating $1 to (RED) for every purchase made through Apple Pay at any of Apple’s retail store or online store from December 1-6. The donation is capped at $1 million though. Lastly, The Killers’ “Don’t Waste Your Wishes” holiday album will be exclusively available on iTunes, with 100 percent of its proceeds in the United States going to the Global Fund.

Apple has so far raised over $100 million through its (RED) initiative to fight AIDS.

[Via Apple]