Instagram CEO Kevin Systrom has confirmed that the company plans on bringing live videos to its platform. Instagram initially started as a photo-sharing website that allowed users to customise their photos through various filters. Since then, the company has expanded its platform to add support for video.
Now, with live video gaining popularity, Instagram also plans on jumping on the bandwagon, though the company’s CEO remained unclear on when the feature will go live for users.
Systrom said in the interview: “Live is really exciting for us. I think it can enhance what we’re doing. If I’m trying to strengthen relationships with someone I love, them streaming video to me live would be an amazing way to be closer to them.”
Instagram has been selectively beta testing the feature, with many users in Russia getting to try the feature last month. The feature has been implemented in a similar fashion as Facebook’s Live Video. It will be integrated into Instragram Stories so live video feed from the people you follow will not show up on your Instagram feed. Instead, live feeds will have a live tag beside them.
Instagram recently debuted Instagram Stories, a direct rip-off of Snapchat’s Story feature. Soon after, Snapchat copied the best parts of Instagram Stories. Maybe now with Instagram debuting live video, we will see Snapchat do something similar as well.