Apple Reducing iPhone 7 Orders to Suppliers As Initial Demand Subsides


iPhone 7 Plus, with smaller iPhone 7 in the background

With the initial demand for the iPhone 7 now slowing down, Apple has now reduced orders for iPhone 7 components to its suppliers. Digitimes sources note that the initial demand for the iPhone 7 was driven by the Galaxy Note 7 fiasco and the strong demand for the new Jet Black color.

However, less than three months later, demand for the handsets have gone down substantially which is why Apple has reduced its orders to suppliers as well.

On the positive side, instead of worrying about the lower order numbers, most suppliers have shifted their attention to the iPhone 8 due to be unveiled in 2017. Expectations from Apple’s 2017 iPhone are already pretty sky high after the iPhone 7 launched with a design that first debuted 3 years ago. Apple will reportedly be launching three different variants of the iPhone 8 next year. All the three models will feature an all-glass chassis and feature wireless charging. However, the premium Plus model will also feature a curved OLED display that will set it apart from the other two variants.

The new iPhones are expected to come with a slightly larger screen while still maintaining their current size. Apple will be able to achieve this by completely doing away with the physical home button and integrating the Touch ID sensor on the display itself.

Did you purchase an iPhone 7 this year? Or are you waiting for the iPhone 8 next year?

[Via Digitimes]

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