As wireless technologies improve, the desire to get wireless headphones probably tracks along with it.
According to data gathered by research firm Slice Intelligence, sales of wireless headphones have steadily increased over the last two years, and it looks like Apple’s truly wireless earphones, the AirPods, have catapulted to the front of the line after launching at the end of 2016.
The data reveals that in the United States, 75% of total revenue made from headphone sales in December 2016 was earned from wireless models, which is a notable increase from the 50% wireless headphones earned in the year prior. Of note, the AirPods apparently earned 26% of those total sales, replacing Beats as the number one brand.
For its part, Beats earned 24.1% of the market before the AirPods launched, and it shrank to 15.4% after the AirPods launched. Interestingly enough, Slice says that December 13 was the biggest day for headphones sales online, beating out Black Friday, Cyber Monday, and even Amazon’s own Prime Day.
For its part, Apple has not broken down the specifics for the AirPods’ sales numbers, but Tim Cook did say that the truly wireless earphones are a “runaway success.”
Did you buy a pair of AirPods?