Analysts over at Nomura claim that the launch of the iPhone 8 will lead to a “supercycle” that will be significantly bigger than the iPhone 6. Apple sold a record 74.5 million iPhones in Q4, 2014 when it launched the iPhone 6 and iPhone 6 Plus, but the analysts expect Apple to sell even more iPhones post the iPhone 8 launch.
As per analysts Jeffrey Kvaal and Gregory McNiff, the iPhone launch “supercycle” is “well underappreciated” by other analysts, and the two predict that Apple will sell a staggering 80 million iPhones in the last quarter of 2017. They also believe that majority of the iPhone 6 or 6 Plus owners will be the one who will be upgrading to the iPhone 8 later this year.
“Consensus calls for 80 million iPhones in F1Q18 (Dec ’17) … only modestly above the iPhone 6 supercycle (75 million). However, we estimate the iPhone 8 will launch into an iOS subscriber base 45-50% larger than the iPhone 6 did and model 86 million iPhones in F1Q18 (from 83 million).”
Nomura analysts are not the only one expecting Apple to post a record-shattering quarter post the launch of the iPhone 8. Other analysts share a similar consensus, though the estimate by Nomura analysts is a few notches higher than others.
Apple is expected to launch three different variants of the iPhone 8 to better cater to the market demand. The third new model will be a premium Plus variant featuring a curved 5.8-inch OLED screen. All the three variants, however, are expected to feature an all-new glass design with an embedded home button and wireless charging. The new design is likely what is going to make Apple’s new iPhones a major hit among consumers especially since the iPhone 7 features the same design language as the iPhone 6 that Apple launched in 2014.
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Related Topics: iPhone 8