Advertisements are a common occurrence, so it probably shouldn’t be a surprise when companies find ways to add them into the experience.
In a public post on its business blog, Instagram has confirmed that it will be bringing “business insights and ads” into its Stories feature. The social network says that 150 million users use the Stories feature, on a daily basis no less, and says that the time for monetization is now.
“In the five months since it launched, stories has grown considerably. Now, more than 150 million Instagrammers use it daily. And stories is contributing to more content and engagement. In fact, one in five stories on Instagram gets a direct message from its viewers. And when it comes to stories from businesses, people are highly engaged. People and businesses have been discovering each other since the beginning—with 70% of Instagrammers following a business—so it’s no surprise that one-third of the most viewed stories are from businesses.*
The momentum for stories from businesses is clear, so today we’re unveiling tools that inform ephemeral interaction between people and businesses—stories insights in Business Tools, and full screen ads in stories.”
For the business-side of it, Instagram has confirmed that there will be 30 global brands partnered up to start, including Nike, Netflix, Qantas, and more. Instagram has also confirmed that in the future, those video ads will be tappable, so they will launch the advertiser’s website.
According to Instagram, there will now be 5- or 15-second videos inter stitched between Stories, and will pop up when a user watches more than one video at a time. However, as noted by TechCrunch in its own separate report, those videos can be skipped by swiping on it.
How do you feel about more ads, even if they are skippable?