Apple Acquires Israeli Startup RealFace Known For Its Facial Recognition Technology


Apple has acquired an Israel-based machine learning startup RealFace whose facial recognition technology can be used for authentication purposes. The Tel Aviv-based company was founded in 2014 and had reportedly developed an AI for recognising human faces.

Apple has reportedly acquired the startup for a “couple of million of dollars.” This will be Apple’s fourth acquisition in Israel since 2011. The last startup that Apple acquired from Israel was LinX in 2015 that was working on “miniature multi-aperture cameras designed for mobile devices.”

RealFace had raised $1 million in funding prior to being acquired by Apple and had 10 employees. The startup boasts that it has proprietary IP in the “frictionless face recognition” department that helps make its face recognition technology standout.

The startup’s Pickeez app makes use of its face recognition technology to automatically find the best photo of its user from every platform that it supported. Like with every other acquisition that it makes, Apple is yet to confirm whether it has acquired Realface or not.

The Cupertino company can likely make use of RealFace’s face recognition technology in the iPhone 8 which is rumored to feature facial recognition by using a laser scanner in the front.

[Via Times of Israel]

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