Apple’s ‘One Night’ Ad Showcases Photos Taken from iPhone 7 in Low Light

Apple today released a new ‘One Night’ ad under its ‘Shot on iPhone 7’ marketing campaign. The simple ad consists of photos that were taken by photographers from all over the world in low-lighting conditions for the ‘One Night on iPhone 7’ campaign to show off the handset’s imaging prowess.

The one-minute ad consists of photos, videos, time lapses, and a collection of GIFs, with Apple crediting the respected photographer while showing the photo captured by them at the bottom.

While the iPhone 7 and iPhone 7 Plus continue to make use of a 12MP sensor, Apple upgraded the whole ISP and setup for improved performance. The 12MP sensor on the handsets is now paired with a f/1.8 lens and features OIS which greatly helps improve low-light photos. The iPhone 7 Plus also features a secondary telephoto lens that allows it to offer up to 2x optical zoom without any loss in image quality.

How happy are you with the camera performance of the iPhone 7?

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