The latest Strategy Analytics research has revealed that Apple managed to account for 69% of the global smartphone profits in 2016. Naturally, Samsung’s poor showing, especially with the Galaxy Note 7, had something to do with this.
Not to mention the fact that the iPhone 7 and 7 Plus have been immensely popular in all the markets. The popularity of the two smartphones increased Apple’s year-over-year shipments by 0.5% in the fourth quarter of 2016. Samsung, on the other hand, has only managed to garner overall global profits of 14.6%, despite raking in $8.3 billion in 2016.
In terms of market share, Apple had a miserly 14.5% of the pie while Samsung had 20.8% thanks to the wide range of smartphones it sells in a number of markets. This is nothing new for Apple as it held 92% of the global smartphone profits in 2015 despite not having a massive market share.
With Apple preparing for the big release of the iPhone 8/X later this year, it will be interesting to see if the company will manage to replicate its success from the predecessors. If history is any indication, Apple shouldn’t have any concerns in this area. Since this is the 10th year iPhone, we expect Apple to leave no stone unturned in making it a big success.
Features like an ultrasonic fingerprint scanner, a reduced bezel, new processor and much more are being rumored, but only time will tell if we will see any or all of these features on the iPhone 8.