The release of the iPhone 7 and the 7 Plus seems to have had a massive impact on the American smartphone market. As per a new report published by Kantar Worldpanel, iOS market share surged to 42% during the Holidays last year in the U.S., suggesting that there was a surge in the purchase of iOS smartphones.
Since Apple slashed the prices of older iPhones, it’s quite possible that they had a big part to play in the overall sales. The market share figure of 42% is a growth of 2% compared to the same period last year, speaking volumes about the popularity of the Apple iPhones during the Holidays. It is said that the iPhone 7 is still pretty popular in some of the big markets, so we expect the trend to continue going forward.
Android was still in the lead with 56.4% of the smartphone market during the Holiday season in the States, although the numbers were down by 1.8% compared to the same period in 2015. The report notes that the iOS market share in China saw a decline compared to the same three-month period in 2015, largely due to the massive popularity of regional brands like Oppo and Vivo. The iOS market share currently stands at 16.6% in China.
France clearly saw the biggest gain in terms of iOS market share with an increase of 4.9% year-over-year bringing the tally to 24.2%. The likes of the UK, Germany, France, Italy, and Spain also saw decent growth for iOS, with a rise of 2.4% compared to the same period in 2015.
It remains to be seen if the trend continues going forward in 2017, with the company expected to launch the iPhone 8 in September. If rumors are to be believed, we’re in for some massive changes with the 10th year iPhone. If the rumors hold up, Apple should be expecting yet another fruitful Holiday season.