While Apple may be having a tough time of it trying to nail down what exactly it wants to do with original video content in general, when it comes to music and Apple Music, things seem to be a bit more straightforward.
With the first episode released today, Apple Music has a new documentary series called Up Next. It starts with the artist known as “6lack” –which is pronounced “black”– and the aim of the series is to promote a new artist every single month. The new dedicated page for Up Next, with a single artist present, offers a variety of different content, from an interview with Beats 1 DJ Zane Lowe, music videos, and albums.
Here’s 6LACK’s description, via Up Next:
“Considering he made his recording debut at the age of four, you could say that 6LACK –pronounced black– was born to do this. The singer/rapper transcended the Atlanta underground with last year’s “PRBLMS,” a bold showcase of late-night, R&B-inflected hip-hop. The unfiltered personal narratives of his full-length debut, FREE BLACK, proved that “PRBLMS” was just the beginning. Explore 6LACK’s blossoming catalog, watch his incredible live performance in Atlanta, and get to know him through our exclusive documentary and an in-depth interview with Beats 1’s Zane Lowe.”
— Apple Music (@AppleMusic) April 20, 2017
There’s no word on if each subsequent episode of Up Next will launch on the 20th of each month, but it sounds like Apple is aiming for a monthly release at any rate.
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