Apple’s “Shot on iPhone” campaign has been around for a couple of years now, showcasing some amazing photos taken by iPhone users. This has now expanded into magazines with Bon Appétit’s cover from May featuring an image shot with the iPhone 7 Plus.
For those unaware, Bon Appétit is a food based magazine which is issued monthly, showcasing delicacies from all over the world. It is important to note that this is not the first time that Bon Appétit is using an image shot with the iPhone as the magazine has featured several photos taken with an iPhone in the past.
However, this is the first time that the magazine’s cover is featuring an image shot with the iPhone. Taken by popular photography duo Peden + Munk, the image was captured with minimal crew members on location at the Tlacoula Market in Oaxaca, Mexico. The subject of the photo is a woman holding a strawberry Paleta. There’s rich detail on offer here, especially for an image that was shot from a mobile camera.
The back cover of the magazine details that the main cover image was captured with an iPhone 7 Plus. The partnership between Apple and Bon Appétit makes sense as it has been advertising with the magazine for quite some time now.
The photographers didn’t feel like the iPhone 7 Plus was limited in its capabilities, apparently. The fact that only a handful of the crew were used also made it a pleasurable experience for all. Peden said “It didn’t feel like a big magazine cover shoot where there were a bunch of assistants and light reflectors.It felt very comfortable and natural.”
Creative director Alex Grossman believes that May was the perfect month to showcase mobile photography and travel. While he was realistic about the limitations of the iPhone 7 Plus, especially in comparison with a high-end DSLR, he suggested that 99.9% of the people cannot tell the difference between the two.
This will no doubt come as good PR for Apple’s iPhone 7 Plus and its camera. Apple has always taken great pride in the kind of images that the iPhone takes, and with good reason. It’s currently leaps and bounds ahead of any mobile camera, perhaps rivaled only by the likes of Samsung.