Microsoft Surface Beats Apple iPad in J.D. Power 2017 U.S. Tablet Satisfaction Study

Microsoft has been releasing its Surface (and Surface Pro) tablet for a few years now, with plenty of changes and improvements delivered along the way.

Those alterations to the formula, according to J.D. Power, have resulted in some promising results for the company. According to the J.D. Power 2017 U.S. Tablet Satisfaction report, the Surface has earned itself the top spot among the competition, ranking highest in tablet satisfaction.

J.D. Power’s results are determined via a variety of categories: Performance; ease of operation; features; styling and design; and cost. The study itself surveyed 2,238 tablet owners who have owned their tablet for less than one year, and the questions were fielded between October and November of last year.

In the end, the Microsoft Surface tablet earned 855 points of a total 1,000. That means the Surface is “among the best” in the tablet market. Meanwhile, the Apple iPad earned 849 total points of 1,000, which means it ranks “better than most.”

“In features, Microsoft is the highest performer in three areas: variety of pre-loaded applications; internet connectivity; and availability of manufacturer-supported accessories. Microsoft Surface users have the highest incidences of accessory use, which underscores the device’s versatility. These accessories include a stylus (48% vs. 27% industry average); physical keyboard (51% vs. 14%); and mouse (27% vs. 6%), all of which have higher satisfaction. Microsoft also achieves the highest ratings in these features attributes: variety of input/output connectivity and amount of internal storage available.

Additionally, Microsoft has the highest performance in three styling & design attributes: size of tablet; quality of materials used; and attractiveness of tablet design. Microsoft continues to achieve the highest rating in the remaining styling & design attribute of location of non-display buttons/controls.”

The report notes that Surface users are more likely to be early adopters of technology, and the report also indicates that Microsoft apparently has a higher proportion of younger customers. Moreover, those customers are more likely to point to productivity features as being important. Input/output also plays a key role, with customers pointing to the inclusion of a microSD card slot, and a USB 3.0 port.

The full report is worth checking out, and you can find it through the source link below. Have you ever tried a Microsoft Surface tablet?

[via J.D. Power]