Apple’s Worldwide Developers Conference is scheduled to take place at the beginning of June, and we may already know one big announcement planned for the keynote.
According to a report from BuzzFeed, Apple and Amazon have officially come to terms and solidified a deal that will see Amazon Prime Video arrive on Apple TV soon. In fact, Apple and Amazon will debut the app for the set-top box at this year’s WWDC, which would line up with the previous rumor that the app could arrive on the market as early as the third quarter of this year (or sooner).
“Sources in position to know tell BuzzFeed News that Amazon’s Prime video app — long absent from Apple TV — is indeed headed to Apple’s diminutive set-top box. Apple plans to announce Amazon Prime video’s impending arrive to the Apple TV App Store during the keynote at its annual Worldwide Developers Conference (WWDC) on June 5 in San Jose, CA. A source familiar with the companies’ thinking say the app is expected to go live this summer, but cautioned that the hard launch date might change. Amazon had previously declined to even submit a Prime Video app for inclusion in Apple’s Apple TV App Store, despite Apple’s “all are welcome” proclamations.”
The hole that has been left behind by the absence of the Amazon Prime Video app on the Apple TV has been massive, for years now, and is one of the most oft-requested apps for the box. The fact that Amazon has been holding out for so long is noteworthy on its own, but to hear that it may finally be coming to an end is even more worthwhile.
Interestingly enough, there’s one more bit of good news: Amazon will begin selling the Apple TV in its digital storefront again at some point in the future. Amazon cited that removing the Apple TV (and Google Chromecast) was due to lessening “customer confusion,” which it said was due to the fact that Chromecast and Apple TV didn’t have Amazon Prime Video on them, and customers expected them to — because Amazon was selling them. So, with Apple TV getting the app, that won’t be much of a hassle.
“As part of the arrangement between the two companies, Amazon — which stopped selling Apple TV devices two years ago, when it also banned Google’s Chromecast devices from its virtual shelves — will resume selling Apple’s set-top box. In October 2015, Amazon forbid third-party electronics sellers from selling Apple TVs and Google Chromecasts through their Amazon storefronts, arguing that the devices inspired “customer confusion.””
If you have an Apple TV, are you excited to hear Amazon Prime Video is coming?
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