A new report claims that Apple’s CEO Tim Cook and Amazon’s Jeff Bezos have buried the hatched that will pave the way for Prime Video app to be available on Apple TV. The app is expected to be released in the third quarter of this year.
There is no official way for Amazon Prime subscribers to watch their favorite TV shows and movies through Apple TV due to the lack of an app. The only way to watch Prime content on Apple TV is to Airplay content from an iPhone or iPad to Apple TV, which is cumbersome and tedious.
The report suggests that the truce between Apple and Amazon likely happened to due high level talks between CEOs Tim Cook and Jeff Bezos.
Amazon does not even offer an official Prime Video app for Android-powered set-top boxes and neither does it support Google’s Cast protocol. The company promotes its own Fire TV stick and boxes to users who want to enjoy watching Prime Video content on the big screen without any hassle. In fact, Amazon even went head and stopped selling Apple TV on its e-commerce website last year due to unacceptable business terms.
In November 2015, it was revealed that Amazon was working on a Prime Instant Video app for Apple TV, but the differences between the two companies led to the app never seeing the light of the day.[Via Re/code]