Late last month, Apple suddenly announced that it will be reducing the affiliate commission for apps to only 2.5 percent from May 1, down from 7 percent. The announcement and the drastic reduction in commission came as a surprise to many especially for publications and affiliate websites that relied on the commission generated.
Now, since May 1, publications and affiliate websites did not notice any change in the commission percentage rate. Turns out, the reduction in commission was only applicable for in-app purchases. Apple has further clarified the matter through an announcement on its iTunes Affiliate Resources website:
We’d like to clarify some changes being made to the Affiliate Program. Commissions for all iOS in-app purchases will be reduced from 7% to 2.5% globally, and all other content types (including music, movies, books, paid iOS apps and TV) will remain at the current 7%.
This means that all affiliate links of apps, games, iTunes movies, TV shows, music, and other content will continue to generate a 7 percent commission, with only in-app purchases commission being reduced to 2.5 percent.