Apple seems to have started offering developers with a more flexible pricing option for the App Store in Europe. The move comes after the company announced an increase in app prices in the EU region due to foreign exchange currency fluctuations.
Apple has long offered the ability to developers to set an alternative price for regions like China and India. Now though, the company seems to have extended the same functionality to 19 new countries in the EU: Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Portugal, Slovakia, Slovenia, and Spain.
In addition to extending the alternative pricing to the EU region, Apple is now also allowing developers to set a new base price for their apps that is lower than the previous pricing tier. So, while previously, developers could only set a minimum price of their app to €1 — which increased to €1.09 due to the increase, developers now have the option of selling their apps for as low as 49 cents.
Since Apple has not made an official announcement on this front, it is possible that this is just an error on the company’s part. Alternatively, with Google also offering developers to sell their apps for lower than $0.99 on the Play Store, it’s likely that Apple is just following suit here.