New iPhone 7 Plus Ad ‘The City’ focuses on Portrait Mode


When Apple unveiled the iPhone 7 Plus, which features a pair of cameras on the back, it did so with plenty of talk about the new Portrait Mode.

Since then, and ever since the feature rolled out in beta form after the phone’s official launch, Apple has worked on some advertisements to promote the feature. And now the company is back at it again, publishing a new video ad entitled “The City.” It measures in at just over one minute in length, and focuses on a pair of people walking through a city in China.

The description of the video reads as such:

“With Portrait mode on iPhone 7 Plus, you can focus on what you love and leave everything else behind.”

And, to highlight that feature, we watch as the two characters are the only ones left to walk around the city, taking photos with the iPhone 7 Plus, utilizing the Portrait Mode along the way. We also get the “Practically Magic” tag there at the end of the video, too, courtesy of Apple.

You can watch the full video below.

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