Snapchat is gearing up to launch original TV programming if a new report is anything to go by. It is said that Snap is looking to partner with the likes of NBC Universal, Turner, A+E Networks, Discovery, BBC, ABC, ESPN, Vice Media, Vertical Networks, NFL, and Metro-Goldwyn-Mayer.
The company is also said to be in discussion with CBS, FOX and Scripps Networks Interactive (Food Network and HGTV) to bring TV content to its app.
Just a couple of days ago, we saw Twitter announcing its intentions to stream live TV in partnership with Bloomberg to offer fresh news content to its subscribers. Snapchat is taking its efforts a step further by teaming up with some of the biggest names in the industry.
Some of HGTV’s shows like “House Hunters” and “Chopped” will reportedly feature on the app as part of this partnership. It is mentioned that these will be “offshoots” of the shows.
One would guess that Snapchat is being forced into this given that some of its key features have been blatantly ripped off by Facebook.
Considering the platform that Snapchat offers, episodes of 3 to 5 minutes each could turn out to be a masterstroke by the company. The company seemingly plans to have at least 2 or 3 episodes of original programming churning out every day when the service is kicked off later this year.
The report from the WSJ claims that Snapchat is looking for “scripted dramas, daily news shows, horror, documentaries, animated shows, and more,” so they’re clearly looking for diversity in content. Users will be able to find these TV shows in the “Stories” tab on Snapchat, the report says. It’s not clear if the company is looking to charge customers for this service.
Would you welcome the addition of a Snapchat powered TV service? Share your thoughts below.[Via The Wall Street Journal]